Your Unique Marketing Plan: The Big Picture Last week we showed you why you should Market to Clients. Now it’s time to build a marketing plan based on that strategy. But for this plan to be truly effective, it has to be specifically tailored to your business and what makes it stand out from the […]
Tag Archives | Marketing Advice
Milestone Marketing Part 5: Get The Word Out
Creating a Milestone Marketing Newsletter A Milestone Marketing campaign is also a great opportunity to generate some publicity for your company. And a newsletter is an easy, inexpensive way to share the news and gain goodwill from your customers and vendors. Write up a newsletter with a table of contents that includes the reason why […]
Milestone Marketing Part 3: Make the best out of it
On the last installment of the Milestone Marketing Series, we provided ideas on how to use anniversaries to engage customers. On this week’s blog post, we will help you make the best out of it. A One-Two Marketing Punch: Combine an Anniversary and Sale Event Turn your Anniversary or milestone achievement into a sales-driven event […]
2 Ways to Motivate Customers to Buy
Many of your prospects may have good intentions to buy your product or service, but they just have not completed the process. There are a number of reasons that people remain stuck in the thinking or evaluation stage – from skeptic to procrastinator. There are, however, a few tips that can motivate customers to buy. Limited Time Offer A limited time offer is […]
2 Things that Change Hope into a Marketing Plan
Marketing without a plan is worse than not marketing at all. Your marketing efforts should be the result of thoughtful strategic planning and execution. Without a clear plan, you will not get the results that you desire. So why do so many smart people rely on hope for marketing success? It’s true that marketing is not an exact science, but it is also […]