Creating a Milestone Marketing Newsletter A Milestone Marketing campaign is also a great opportunity to generate some publicity for your company. And a newsletter is an easy, inexpensive way to share the news and gain goodwill from your customers and vendors. Write up a newsletter with a table of contents that includes the reason why […]
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Milestone Marketing Part 4: Campaigns for Service Providers & Retailers
Last week we expanded on how to make the best out of your milestones with Milestone Marketing. Now we want to share with you how you can tweak this plan and tailor it to your industry. We will focus on service providers and retailers. Milestone Marketing for the Service Industry You don’t have to have […]
Milestone Marketing Part 3: Make the best out of it
On the last installment of the Milestone Marketing Series, we provided ideas on how to use anniversaries to engage customers. On this week’s blog post, we will help you make the best out of it. A One-Two Marketing Punch: Combine an Anniversary and Sale Event Turn your Anniversary or milestone achievement into a sales-driven event […]
Milestone Marketing Part 2: Engage Customers
In the previous installment, we talked about how to Get Started with Milestone Marketing. This week we will cover more in detail how to make the best out of your company’s milestones. Individual Customer Anniversaries You have the chance to turn a first anniversary into a relationship-building opportunity. We can help you create personalized “thank-you” cards […]
Milestone Marketing Part 1: Getting Started
Getting Started A successful Milestone marketing campaign starts with a solid plan that includes specific goals you want the campaign to achieve. Here are some common challenges and opportunities to take into consideration when determining what the campaign should accomplish: Do you want to give your business more credibility? Do you want to pump new life into […]