On the last installment of the Milestone Marketing Series, we provided ideas on how to use anniversaries to engage customers. On this week’s blog post, we will help you make the best out of it.
A One-T
wo Marketing Punch: Combine an Anniversary and Sale Event
Turn your Anniversary or milestone achievement into a sales-driven event by combining it with a special promotion. For example, don’t just say it’s your 3rd Anniversary. Promote your 3rd “Get Ready For Winter” Sale. This conveys both a milestone and a reason to come in for a great deal.
Add extra power to your promotion by including a weekly drawing. It will help keep the celebration excitement fresh while giving customers a reason to come back time and time again.
Giveaways are always incredibly popular and powerful. Offer customers a free hat or T-shirt featuring your commemorative anniversary logo. Make sure you give them to vendors, too. When worn, they are advertising your success!
At Texas Premier Safeguard, we are your one-stop source for putting ideas like these into action. We how to help you determine sizes and quantity, make the right style and color choices, figure out the best type of signage or banner for your particular venue and make sure it all looks like a professionally coordinated initiative.
Acknowledging Customers: Without Them, You’d Have Nothing to Celebrate
The most important audience for your campaign consists of the customers who supported you through the years and who continue to patronize your business. You should not only make them aware of your celebration, you should include them in it.
There are all kinds of ways to be sure they get the recognition they deserve, including:
- Send special, hand-signed “thank-you” cards embossed with your commemorative logo
- Feature them in a commemorative booklet that thanks your most loyal customers
- Give them a commemorative premium such as a hat or bag with your logo on it, a high-quality pen bearing your slogan or a customized box of chocolates
- Create a poster identifying loyal customers and how long you’ve been doing business together and place it in your lobby
Your Employees: Your Best Ambassadors
Make sure you include your employees in your promotion. After all, each and every one is a ‘brand ambassador.’ Hats, shirts, jackets – all emblazoned with your commemorative logo and
slogan – will convey their pride in the company while also spreading the word about your years in business. Employees love to wear them and value them as collector’s items. In fact, one
company’s employees enjoyed wearing the apparel from a first-anniversary celebration so much, it became their official uniform.
In addition, consider a special promotion or contest just for your employees. Give plaques to “charter” employees who were with you from the beginning. Hold an internal sales contest linked
to the milestone — with a special perk or gift for the employee who converts the most leads into sales during the promotion.
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