Your Unique Marketing Plan: The Big Picture Last week we showed you why you should Market to Clients. Now it’s time to build a marketing plan based on that strategy. But for this plan to be truly effective, it has to be specifically tailored to your business and what makes it stand out from the […]
Tag Archives | Marketing Plan
Why You Should Market to Clients
Turn Your Thinking Inside Out The First Step to Creating an Effective Marketing Plan You will hear this part of the marketing message repeated and repeated. It will be repeated because it is so very IMPORTANT that you not only understand the concept but that you believe it, trust it and commit to implementing this concept. […]
Milestone Marketing Part 5: Get The Word Out
Creating a Milestone Marketing Newsletter A Milestone Marketing campaign is also a great opportunity to generate some publicity for your company. And a newsletter is an easy, inexpensive way to share the news and gain goodwill from your customers and vendors. Write up a newsletter with a table of contents that includes the reason why […]
2 Things that Change Hope into a Marketing Plan
Marketing without a plan is worse than not marketing at all. Your marketing efforts should be the result of thoughtful strategic planning and execution. Without a clear plan, you will not get the results that you desire. So why do so many smart people rely on hope for marketing success? It’s true that marketing is not an exact science, but it is also […]