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The Branding Process Pt. 3: Employees are a Key Factor

Employees – The Kiss of Death to Brand Your brand is the sum of all its parts. It is not just your logo, brochures, colors or the typical thoughts we have about you. It is everything your company does from answering the phone, to on hold messages, to the letter you send to get a lost client […]

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The Branding Process Pt. 2: 7 Steps to Brand Development

The Branding Process is a Full Circle It should begin and end in research (work). Here are the steps to follow to develop a brand and then manage the organization to support the brand. Step 1: Internal Research – How do we as owners, employees, suppliers, partners, and distributors see the company currently? Where do we really […]

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The Branding Process Pt. 1: What Branding “Is” or “Is Not”

What Branding “Is” or “Is Not” Brand is derived from “to burn”. We want “to burn” our brand on to something. From a marketing standpoint, we want “to burn” our brand into our clients’ and prospects’ minds. We are making and keeping a meaningful promise about the: Personality of the organization Product(s) of the organization Service(s) of […]

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Marketing Plan Must Haves: Part 2

Before we saw how to get started on crafting your Unique Marketing Plan with a strong web presence and direct mail. Now we will share with you the other marketing plan must haves that you should include when tailoring your company’s marketing strategy. Community Involvement One of the primary keys to a primary marketing zone is to […]

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Marketing Plan Must Haves: Part 1

Let’s say you understand that Marketing to Clients is the best approach, and you completed the marketing exercises to help you determine your unique marketing message. Great job! Now you wonder how to piece it all together as it can be a daunting task. In the sample plan below you will find all the marketing plan must […]

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