Your Unique Marketing Plan: The Big Picture Last week we showed you why you should Market to Clients. Now it’s time to build a marketing plan based on that strategy. But for this plan to be truly effective, it has to be specifically tailored to your business and what makes it stand out from the […]
Why You Should Market to Clients
Turn Your Thinking Inside Out The First Step to Creating an Effective Marketing Plan You will hear this part of the marketing message repeated and repeated. It will be repeated because it is so very IMPORTANTÂ that you not only understand the concept but that you believe it, trust it and commit to implementing this concept. […]
Milestone Marketing Part 5: Get The Word Out
Creating a Milestone Marketing Newsletter A Milestone Marketing campaign is also a great opportunity to generate some publicity for your company. And a newsletter is an easy, inexpensive way to share the news and gain goodwill from your customers and vendors. Write up a newsletter with a table of contents that includes the reason why […]
Milestone Marketing Part 4: Campaigns for Service Providers & Retailers
Last week we expanded on how to make the best out of your milestones with Milestone Marketing. Now we want to share with you how you can tweak this plan and tailor it to your industry. We will focus on service providers and retailers. Milestone Marketing for the Service Industry You don’t have to have […]
Milestone Marketing Part 3: Make the best out of it
On the last installment of the Milestone Marketing Series, we provided ideas on how to use anniversaries to engage customers. On this week’s blog post, we will help you make the best out of it. A One-Two Marketing Punch: Combine an Anniversary and Sale Event Turn your Anniversary or milestone achievement into a sales-driven event […]