Employees – The Kiss of Death to Brand Your brand is the sum of all its parts. It is not just your logo, brochures, colors or the typical thoughts we have about you. It is everything your company does from answering the phone, to on hold messages, to the letter you send to get a lost client […]
Archive | Brand Development
The Branding Process Pt. 2: 7 Steps to Brand Development
By Texas Premier Safeguard on December 28, 2015 in Brand Development, Business Growth, Marketing Advice
The Branding Process is a Full Circle It should begin and end in research (work). Here are the steps to follow to develop a brand and then manage the organization to support the brand. Step 1: Internal Research – How do we as owners, employees, suppliers, partners, and distributors see the company currently? Where do we really […]
The Branding Process Pt. 1: What Branding “Is” or “Is Not”
By Texas Premier Safeguard on December 21, 2015 in Brand Development, Business Growth, Marketing Advice
What Branding “Is” or “Is Not” Brand is derived from “to burn”. We want “to burn” our brand on to something. From a marketing standpoint, we want “to burn” our brand into our clients’ and prospects’ minds. We are making and keeping a meaningful promise about the: Personality of the organization Product(s) of the organization Service(s) of […]